Marketing of Guest Activities Assignment Example | Topics and Well Written Essays - 250 words

Marketing of Guest Activities - Assignment Example Guest-centric thinking is vital in marketing guest activities pertaining to a given resort. The process of marketing guest activities at the resort is one of the easiest and fun (Bowie et al.). The only requirement before undertaking this process is ensuring that there are like many of the state-of-the-art facilities at the resort as possible. The technological and scientific advances in the contemporary world has made marketing easier; where, by frequently advertising the products and services available at a given resort, one is likely to attain the targeted consumer response. Bowie et al. assert that ensuring that the guests spend most of their time at the resort would require that, as many services are made available within the environs or vicinity of the resort. Shops, parks, pools, personal amenities within rooms, laundry services, food, and beverage services, et cetera are some of the services that should be tailored to fit within the resorts. It would ensure that the guests do not need to move from place to place looking for such services, thereby spending most of t heir time within the resorts and in the process getting to spend more. External marketing would also be of importance as it would aid in attracting more clients into the resort. Coming up with the best techniques by which, to attain full marketing would be of significance. Identifying the target market and maximally utilizing the information would aid in attracting as many of the potential clients as possible. Advertising the unique and contemporary products and services would help in attracting a major client base. The use of major media outlets with consideration of the resorts capacity to utilize the same and other technological avenues would prove impactful. Using media outlets with a major client base for instance channels like Disney, would be of significance in attracting the required number of

Quantitative research Term Paper Example | Topics and Well Written Essays - 500 words

Quantitative research - Term Paper Example Quantitative designs include experimental, non-experimental and quasi-experimental. This examines the cause and outcome relationship between the independent and dependent variables in conditions under high control. According to Polit and Beck (2009), an outcome has to be preceded by a cause without any influencing variable so as to confidently conclude the existence of a cause-outcome relationship. With this design, manipulation could not be possible on all variables. The most classic of these designs according to Cannon (2011) is the pre-test/post-test design where subjects would be assigned to a control or experimental group which does not receive and receives treatment respectively. Other designs include posttest only and factorial designs. This design has been highly regarded due to its strength in demonstrating cause outcome relationship between independent and dependent variables. It gives highest quality evidence concerning intervention effects. Randomization and applications of control group conditions yield almost ideal counterfactual. It offers the greatest corroboration. Even so, it has limitations including the inability of manipulating some variables. The design suffers from ethical constraints when experimenting on humans. It could fail to be feasible as it would be impractical in many healthcare settings. It suffers Hawthorne effect, described by Polit and Beck (2009) as the tendency to change behavior by the people having the knowledge that they are being studied. The non-experimental design would be applied in situations where manipulation of independent variables could be difficult and randomization uncontrolled but the outcome of some conditions occurring naturally could be studied. Studies adopting this design would be more observational than international. Under this could be various designs including descriptive research, ex post